If
you want to win community support, effective grassroots outreach
and communications is essential.
Front
Porch Strategies provides a personal approach to ally development,
public
affairs advocacy and community relations. We have rolled out grassroots campaigns
across the state for a myriad of clients ranging from large corporations
to growing non-profits. Our strength lies in understanding and
respecting individual communities, with the ability to
inspire change through collaboration and growth. The crux of our efforts lies
in identifying and building a network of passionate supporters
and developing a direct line of communication between you and
key community decision-makers. Whether through town hall forums, direct mail
contact, coalition building or door-to-door canvassing,
we identify and promote the details of your project that wins the hearts
and minds of targeted communities while making the connections you need to
succeed.
Keeping it Local
Front Porch Strategies, as its names suggests, uses a neighborhood
approach to effectively engage and mobilize grassroots supporters
for all types of projects and initiatives requiring community
support as all politics are indeed local.
A
Plan for Action
Front Porch Strategies uses innovative communication techniques
and a range of creative services to
achieve tangible results. Recognizing that no two communities or projects
are alike, we will work with you to create customized action plans. We develop
a plan, put the pieces together, and then execute to win.
The
Front Porch Strategies team develops a specific strategy that turns
local supporters into vocal
proponents. The program begins with a study of the local landscape to
formulate an understanding of the major stakeholders and how their opinions
and biases affect your goals. We seek to blend into the local fabric
and develop the support network necessary to achieve your goals. The
second
component of this program is to understand your presence in the community.
To this end, we assist you with a Community Relations and Public Affairs
Audit that will allow us to assess your strengths and resources. With
this information we will formulate a program to include:
• Community engagement and coalition building
• Communications and presentations to the community and supporters
• Facilitating and developing relationships with local and regional decision
makers
• Media relations and supporting earned media opportunities
• Facilitating print publications, talking points and fact sheets
• Training and instruction for employees and/or project supporters
• Management of ‘campaign’ through the planning and implementation
process
Additionally,
we offer advice and instruction on government relations and political
action. We tap
business groups, local government, organized labor, community- and
faith-based organizations, consumer groups, and other key influencers
and opinion leaders to promote your project and assist you in reaching your
objectives. In the process we will also provide strategic outreach and political
intelligence that provides another level of meaningful access to a full range
of key community groups and adds significant value to your community relations
activities.
Our
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